1. 1 minute: Come up with interesting observation or creative idea regarding a recent experience.
2. 10 minutes: Compose concise, eloquent, and impactful written expression of said idea in 6 lines.
3. 10 minutes: It’s too pompous. Remove 2 lines.
4. 10 minutes: It’s too vertiginous. Remove 2 lines.
5. 10 minutes: 2 lines is less pithy than one. Remove 1 line.
6. 10 minutes: It isn’t accessible to a broad audience. Remove all words over 3 letters, adjectives, adverbs, and any verbs of latinate origin.
7. 10 minutes: That one semicolon really should be a colon. People don’t like semicolons.
8. 40 minutes: It could be misinterpreted by the far left, the far right, the Koala anti-defamation league, or Mothers Against Mothers. Reword it.
9. 1 hour: Properly format the blog post. Italics? No, bold. No, italics. Maybe small-caps? That font really doesn’t look right.
10. 4.8 hours: Research current trends on google. Add the same 15 long-tail keywords to the title, description, excerpt, post metadata, twitter metadata, facebook metadata, and google+ metadata. Realize google+ doesn’t exist anymore and feel sad, as if you put out an extra place setting for that one late cousin whose name nobody remembers.
11. 6 hours: Locate a tangentially-related image with a suitable Creative Commons license. Realize the license doesn’t allow the modifications necessary to achieve an NC-17 rating. Find another image, this time with an open license on Wikimedia. Hope that nobody else had the brilliant idea to use a generic image of a college student with the word “Stock” overlaid on it.
12. 2 hours: Remove face from image to avoid any potential liability.
13. 2 hours: Thumbnail is different size than image on blog post is different size from instagram version is different size from flickr version. All involve different formats and much much smaller files than you have. Resize, reformat, and wish you weren’t using Windows.
14. 1 hour: Pick an appropriate excerpt, hashtag, and alt-image text.
15. 1 hour: Tweet, post, and instagram your idea as text, pseudo-text, image, and sentient pure-energy.
16. 2 hours: Cross-post to all 14 of your other blogs, web-pages, and social-media accounts.
16. 20 seconds: Realize that your long-tail keywords no longer are trending.
17. 20 seconds: Receive 2000 angry tweets. Realize your hashtag already refers to a far-right hate group, a far-left hate group, a Beyonce Sci-Fi fanfiction group, the political campaign of the 237th least popular Democratic candidate for President, the Lower Mystic Valley Haskell, Knitting, and Dorodango group, or all of the above.
18. 10.8 seconds: Beat Jack Dorsey’s own speed-record for deleting a tweet (which happened to be about Elon Musk tweeting about Donald Trump’s tweets).
19. 6 hours: Update long-tail keywords to reflect current trends. Realize that Beyonce Sci-Fi fanfiction is trending, and leverage your newfound accidental affiliation to comment on the irony of your newfound accidental affiliation. Then tweet Beyonce to ask if she’ll retweet you.
29. 5 seconds: Receive automated cease and desist order from Taylor Swift, who loans out her 2000 person legal team to Beyonce on the rare occasions it isn’t in use. Spot idling black limo full of tattooed lawyers outside window. One who looks suspiciously like Jennifer Pariser grins and gently drags her finger across her throat.
30. 4.2 seconds: Beat own recent world record for deletion of a tweet.
31. 28.6 minutes: Decide that social media is a waste of time. “Delete” all accounts.
32. 28.6 minutes: Decide that you need a professional presence on social media after all, and won’t be intimidated by Taylor Swift or her 2000 lawyers. “Undelete” all your accounts.
33. 1 minute: Decide original post is stupid, obsolete, and has several grammatical errors. Delete it.
34. 2 hours: Delete all variants of post on blogs, web-pages, twitter, facebook, and instagram.
35. 4 minutes: Just in case it’s really still brilliant, email idea to a friend.
36. 4.8 hours; Worry whether [insert appropriate gender normative or non-normative pronoun] likes it.
37. 1 minute: Try to interpret friend’s ambiguous single-emoticon reply.
38. 30 minutes: Decide you’re not going to let the establishment dictate what’s art, and that the post’s stupidity, obsolescence, and several grammatical errors are intentional and signs of unappreciated genius.
39. 12 minutes: Receive voicemail that you missed 2 consecutive shifts at Starbucks and are fired.
40. 30 minutes: Decide you’re not going to be an indentured servant to the establishment and will go it alone like most great artists throughout history.
41. 0.8 seconds: Realize you have no marketable skill, don’t know how to market a skill, and don’t even know what markets or skills are. Recall that most great artists throughout history had “Lord” before their name, got money from someone with “Lord” before their name, or died in penury. Consider writing a post about the injustice of this.
42. 0.2 seconds: Have panic attack that you’ll end up homeless, penniless, and forced to use the public library for internet-access. Google whether euthanasia is legal, and how many Lattes it would take.
43. 1 minute: Call manager at Starbucks, apologize profusely, and blame Taylor Swift for your absence. Hint that you have an “in” with her, and if the manager takes you back there may be sightings of Taylor Swift’s people idling in a black limo outside.
44. 6.7 hours: A sadder and a wiser man, you rise the morrow morn. You decide to share your newfound sadness and wisdom with others. Go to step 1.